Title Plant Coverage
To solve for current market challenges, real estate agents and mortgage lenders are seeking better, faster alternatives to uncover new business development opportunities and drive sustainable growth. Title agents have a pivotal role in this quest, offering invaluable tools and support that can foster deeper client relationships. The challenge lies in the 'how'.
Addressing these market challenges with the distinct goals of title agents in mind was the focus of recent advancements in the DataTrace TitleFlex™ property data platform. The platform’s new game changing features enhance search capabilities and automate list-building, enabling the creation of targeted prospecting lists.
These prospect lists identify highly motivated property owners ready to buy or sell, giving title companies—and their industry partners—a significant advantage by using precise, early-stage marketing and communication methods.
Farming Just Got Better
The real estate title industry has long used “farming” to gather and refresh ownership and property data to drive title business and share with their clients for prospecting their desired market areas. The new TitleFlex enhancements make it easier to search a “farm”, resulting in more effective outcomes. Pre-defined specialty searches offer fast, cost-effective list generation from over 150 million residential properties for early outreach.
Five new popular pre-defined searches:
- Fix and Flip
- High Equity
- Empty Nesters
- Move-up Buyers
- Rental Properties (poised to sell)
More filters allow users to hyper-segment their list by price or geography, even at the neighborhood level. These pre-defined property searches provide more qualified leads to improve results and save both time and money.
The characteristics that indicate the likelihood to purchase and sell are constantly shifting among borrowers and properties. To address this and offer a more active market-driven advantage, TitleFlex provides instant alerts of status changes within selected lists. This provides easy updates without needing to create new lists and notifications for early, informed outreach to borrowers. The addition of borrower contact information simplifies the process of contacting prospects for early-stage, fast engagement.
Title companies can generate and share these lists with their clients or grant them affiliate access to then execute their own unique business development.
Better Data, Greater Market Intelligence
Another way to achieve client success is through market-level data and competitive intelligence to enhance their informed decision-making. TitleFlex now offers new market statistics reports with extensive in-depth detail and market-level data to benchmark current property and ownership metrics. Geography-based market statistics and analysis gives greater insight that supports property research for a comprehensive view in a simplified, single platform to further improve business development efforts.
What makes these new tools standout, however, is the quality and currency of the data in a unified solution. To ensure consistent, accurate results, TitleFlex is fueled by the industry’s largest property and ownership dataset with full geographic coverage of U.S. property data and more than 8 billion total recorded document images. Our best-in-class property data is often more current than other providers in many markets – resulting in unmatched completeness and precision that are essential for informed decisions.
With a national data infrastructure and the ability to directly improve client business development growth, title companies are delivering an edge in client efficiency and effectiveness that make a difference as the market resets.
Level-up your client toolkit today and score more wins. Sign-up for a complimentary 30-day free trial of TitleFlex.
To view the second part in this series, please click here.
